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To showcase the brands commitment to making pizza accessible to those with various food restrictions, we partnered with Daiya Cheese and hosted a tasting event for local influencers. Influencers were able to taste new menu items and go behind the line to make their own pizza.

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The Handcrafted Getaway was an integrated campaign that featured a contest where one grand prize winner won a curated trip to Venice, Italy and a Stearns & Foster bed. Click below to learn more.

Led the strategic partnership between LBJ and Blaze Pizza. LBJ was an early investor in the brand and acted as its spokesperson. We partnered with him on social content, video content, celebrated his career milestones and work within the community whenever possible.

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The objective of the playbook was to help guide all digital activations and to ensure all content ladders up to the communication pillars and overall brand objectives. After extensive research, we were able to develop the following:

• Core target audience profiles

• Social Media audience insights

• Core consumer engagement strategy

• Social content framework

• Role of social media in the purchase journey

ComplexCon’s First We Feast brought together some of LA’s famous eateries with cult-like following. The goal was to align with a culturally relevant event while also testing and learning how we can participate in activations like these in the future. Click below to learn more.